Nokia Mobiles in India

 Nokia Cell phones in India Essay

SALES MANAGEMENT

THE INDIAN CELLPHONE INDUSTRY

(WHY NOKIA CELLPHONES LOST IT IS MARKET SHARE? )

BY

AMIT BOHRA

NOKIA:

BACKGROUND:

Nokia provides played a pioneering part in the regarding cellular technology in India, starting with the first-ever cell call about ten years ago, made on the Nokia cellular phone over a Nokia- deployed network. Nokia started out its India operations in 1995, and presently works out of offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmedabad. The Indian operations consists of the company's devices and network infrastructure businesses, R& G facilities in Bangalore, Hyderabad and Mumbai and manufacturer in Chennai. The handset business is supported by a team of execs across several business organizations namely Mobiles, Multimedia and Enterprise solutions.

The company is continuing to grow manifold through the years with its manpower strength raising from 435.00 people 7 years ago to close to 6000 persons in the year 06\. These include workers at Nokia India, Nokia Siemens Network and the Chennai factory. Cellphones

Nokia has built itself up as industry and manufacturer leader in the mobile devices marketplace in India. The company has generated a diverse merchandise portfolio to meet the demands of different client segments, starting from entry level mobile phones for new subscribers to advanced business devices and high performance media devices for imaging, music and gaming. India is an extremely important nation for Nokia and is numerous top 3 markets for doing it globally. Nokia has been working carefully with workers in India to increase physical coverage and lower the entire cost of ownership for buyers. The company in addition has launched seven Nokia ‘Concept stores' in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana and Chennai to provide clients a complete experiential mobile encounter. Some firsts for Nokia in India:

1995 – First cellphone call manufactured in India on a Nokia cellphone on a Nokia network 98 - Saare Jahaan Se Acchha, initial Indian ringtone in a Nokia 5110 2000 - First phone with Hindi menu (Nokia 3210)

2002 - First Camera phone (Nokia 7650)

2003 - Initial Made for India phone, Nokia 1100

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones 2005 - First Wi-fi Phone- Nokia Communicator (N9500)

june 2006 – Neighborhood UI in additional local language

2006 – Nokia manufacturing plant in Chennai

Infrastructure business

In the infrastructure organization, Nokia Networks (now called Nokia Siemens Network) has made significant improvement in noticing business opportunities and increasing their market share in India. Nokia Networks has become a key supplier to all the best five GSM operators including Bharti, BSNL, Hutchison, IDEA and BPL. Nokia in addition has set-up is actually Global Sites Solutions Centre in Chennai, India. The Solutions Center performs network operation duties for chosen operator consumers in the Asia Pacific area as well as Europe, the Middle East and Africa. R & D centers

Nokia offers three Study & Advancement centers in India, based in Hyderabad, Bangalore and Mumbai. These R& D hubs are well staffed by technical engineers who will work on next-generation packet-switched mobile technologies and communications approaches to enhance corporate productivity.

Production in India

Nokia has set up its 12 manufacturing facility in Chennai, India to meet the burgeoning the need for mobile devices in the country. The manufacturing facility can be operational with an investment of USD a hundred and fifty million announced in Mar 2006 and currently uses over 3800 people. New Achievements intended for Nokia India

• Nokia India rates as the Most Respectable Company inside the Indian Client Durables Sector in 3 years ago as per an annual survey carried out by BusinessWorld, India's leading business journal. Nokia India has also kept this position in 2004 and 2006. • Ranked Asia's most reliable brand 5 years ago by the Media-Synovate survey. The survey was aimed at gauging Asia's best 1000...


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