" UNDERSTANDING OF AMERICAN INDIAN CONSUMER
SUBMITTED IN THE PARTIAL COMPLETION
FOR THE ADVANTAGES OF THE AWARD OF DEGREE
OF MASTER OF BUSINESS ADMINISTATION
UNDER THE DIRECTION OF: SUBMITTED BY:
DR . VIJITA AGGRAWAL MANISH MAHARJAN
USMS ROLL NO: 11616603911
COLLEGE OR UNIVERSITY SCHOOL OF MANAGEMENT STUDIES
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
SECTOR-16C DWARKA, DELHI-110075, (INDIA)
I, MANISH MAHARJAN, hereby declare the project titled " NOTION OF AMERICAN INDIAN CONSUMER TOWARDS ONLIEN SHOPPING" is an original piece of research work carried out by myself under the advice and supervision of Dr . Vijita Aggrawal. The information has been collected from genuine & authentic resources. The work have been submitted in partial completion of the dependence on Master in operation Administration to GURU GOVIND SINGH INDRAPRASTHA University.
Term: Manish Maharjan
Enrollment Quantity: 11616603911
The successful completion of this kind of report leaves me indebted to the subsequent distinguished personal and they ought to have special acknowledgement.
I are indebted to Dr . Vijita Aggrawal to get extending her guidance for all of this time of my project function. She has usually presented all of us innovative scientific ideas and has constantly helped us in total development of the knowledge, abilities, and persona. I i am also grateful to the different faculty associates of USMS for stretching their valuable support with this project.
I wish to express my own sincere appreciation and appreciation to all people who in one-way or the additional made this record successful a single.
Last but not the least; My spouse and i am likewise extended each of our sincere due to Respondents, who helped us during the course of our project and then for their gracious attitude.
People are playing an important role in online shopping. The increasing utilization of Internet by younger technology in India provides an growing prospect for online retailers. India has more than 100 mil internet users away of which half opt for on-line purchases as well as the number is definitely rising greatly every year. The expansion in the number of online consumers is greater than the growth in Internet users, proving the fact that more Online users are becoming cozy to shop on the net. Making buy without departing the place is of great interest to many consumers. Not only does these kinds of online shopping provide good deals, yet also brings optimum comfort to the consumer. Moreover, the use of Internet equipment for selling price searching and comparison provides an additional benefit in customers' final decision, as they can purchase their particular desired products in the most affordable available value. There are many features of doing online shopping like there is absolutely no geographical boundary-a consumer in Delhi can shop for a thing that an e-store in Punjab is offering, you cannot find any time restrictions- the shopping is all through, the payment is online-there is no ought to even handle the cash.
This kind of paper focuses on the understanding the perception on Indian customers towards to shop online. This daily news mainly focus on the demographic factors about consumers require in to shop online and the elements such as value, security issues, commitment delivery time etc . For this purpose the information from 100 respondents was collected in the form of questionnaires. The questionnaires have already been collected through mails as well as the social networking internet site that is facebook. In this analyze key sizes of shopping online as identified by consumers in India are determined and the diverse demographic elements are also examined which are the major basis of market segmentation to get retailers. It absolutely was discovered that delivery time, value, reputation of the business, privacy, dedication factor, customer satisfaction and reliability are the essential factors which will influence customers' perceptions of online shopping. The analysis revealed that the perception of online consumers is independent of their age and...
Sources: Weitz. Levy (2007) Selling Management, 5th edition, New Delhi, Tata Mcgraw-Hill
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